Congregations with clergy that are aware of the specific giving trends of their congregation and those with younger attendees are more likely to see positive fundraising results.
The 2013 Congregational Economic Impact Study from the Lake Institute on Faith & Giving (which is part of the Indiana University Lilly Family School of Philanthropy) reveals that clergy need to be knowledgeable about their congregation’s giving and be willing to talk about financial matters with attendees. Only 45 percent of attendees say their clergy know about the congregation’s giving trends.
To download a free copy of the report, visit: http://www.philanthropy.iupui.edu/congregational-economic-impact-study.
“While many clergy are reluctant to delve into information related to individual giving, it is via their giving that many donors turn their beliefs into a way of living,” says William G. Enright, Ph.D., of the Karen Lake Buttrey Director of the Lake Institute on Faith & Giving. “Donors do not see this form of pastoral care as offensive or intrusive.”
In fact, people are drawn to church leaders who honestly talk about giving in ways that matter.
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