Having a website for your congregation is not a luxury anymore. I know this has been said before and some denominations have tried to help get websites set up for their congregations, but I find that many still don’t have a website. It may seem like a luxury, or something that is not essential, but the research and the experiences tell us differently. It doesn’t matter what the average age of your congregation is or whether or not you have money. What matters is that if you don’t have a web presence, you will not be found.
The Yellow Pages are a thing of the past, putting an advertisement in a local newspaper might get some attention, sending fliers to the neighborhood might help, but when looking for somewhere to attend church (especially when you are visiting a town) the place most people go it to the internet search engines. Having a Facebook page is also helpful, but if someone doesn’t have Facebook, they may not find you. Pew Research has shown us that for the last nine years, people search for church mostly around 1) Easter and 2) Christmas, but they also search for it year round. (www.pewresearch.org/fact-tank/2014/04/18/when-easter-and-christmas-near-more-americans-search-online-for-church)
I have heard many excuses for not having a website such as:
Let me debunk these myths one at a time.
Most importantly, jump in! Don’t be afraid to try, don’t be afraid to ask for help from people you know including Diocesan Staff, other clergy, congregation members, friends, and family. This is an important tool for reaching people and welcoming them into your community.
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