(This post is the second in a series on best practices for using digital media in ministry. Read the first post (on blogging) here.)
Among the most frequent questions I get when wearing my “digital missioner” hat is this doozy: “Our church website is terrible. Where do we begin?”
If there were an easy, straightforward answer to this question, I suspect we would have a lot fewer awful church sites adrift around the Web. Fortunately, a number of professional communicators have heard or been a part of enough stories of success and failure to extrapolate a bit and offer advice to the rest of us. I’ve tried to pull together from the best of their advice.
Having a website for your congregation is not a luxury anymore. I know this has been said before and some denominations have tried to help get websites set up for their congregations, but I find that many still don’t have a website. It may seem like a luxury, or something that is not essential, but the research and the experiences tell us differently. It doesn’t matter what the average age of your congregation is or whether or not you have money. What matters is that if you don’t have a web presence, you will not be found.
The Learning Exchange Blog is written by our team of Curators: